Imagining post-plastic financial services
In 2014 I worked with Visa, one of the world’s most recognisable financial services brands, to identify and articulate a new mobile-led innovation strategy.
The critical challenge they faced was two-fold: how best to help their customers (banks and merchants) meet the pace of disruptive change, while at the same time, assessing how their own services fit within a post-plastic world.
As part of the two-year engagement with TAB I led three distinct pieces of work:
I co-authored the digital innovation strategy for Visa Europe, fundamentally changing Visa’s approach to digital proposition development.
I co-created a workshop series to kickstart Visa’s London innovation lab and ran workshops to coach Visa’s customers on effective outcome-driven innovation.
I led a discovery phase to uncover new opportunities and areas for Visa to innovate. I worked with a designer and engineer to create coded prototypes for iPhone and Apple Watch to bring new value propositions to life.
