Market-leading convenience for Tesco

 

In 2017, whilst at TAB, I led the discovery of a brand new mobile service, Tesco Now. Tesco Now is an on-demand grocery service with no minimum order, getting everyday essentials to Londoners within 2 hours. It was piloted in early 2017 in London across Zones 1 and 2. The product design and UX proved so popular with customers that it was later rolled into Tesco’s main grocery home shopping app.

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